Global MarineLife Preservation
With a conscious effort towards improving and protecting our environment, a strong identity was needed in order to set this nonprofit apart from others.
The initial campaign idea is centered around giving the viewer a very personal connection with being directly called out. The ads go on to further explain the crisis and facts of plastic pollution in our oceans.
Several icons and patterns were created to be interspersed amongst campaigns and other printed materials
Stop the plastic
14% of all litter (in the ocean) comes from beverage containers. When caps and labels are considered, the number is higher. (plasticoceans.org)