Bold & Smooth Coffee
Creating a visual identity solely based on the fanatical pursuit of what one could consider the ideal cup, Bold & Smooth Coffee was birthed (or brewed)— offering an array of flavors, sure to satisfy every level of taste.
The logo consists of classic stencil typography with both bold & smooth characteristics, complimenting the name. A separate 'b&s' lockup serves as a secondary identifier, and is used in different packaging adaptations.
A set of icons were created expanding on the aesthetics of the logo, following the style and structure of the letters and their shapes. This gave the brand a unique set of graphic assets to be used across their packaging, social media and merchandise.
This single-origin coffee offers a bright and spicy aroma reminiscent of French
toast, with a subtle finish of cream.
For those with more of a mature palette, the 'Bitter & Bold' blend delivers exactly what it says.
Roll in with the fog and enjoy our signature blend, with delectable sweet and sour notes.